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The Rolex GMT Vs the Rolex Submariner

November 23rd, 2022

The Rolex GMT and the Rolex Submariner fall into the professional line of watches. While the GMT is meant for the aviators, the Submariner was the world’s first watch designed for diving. Both were introduced in 1954 at the Basel Fair.

Similarities between the Rolex GMT and the Rolex Submariner

Apart from being professional Rolex watches and sharing the same launching year, there are other similarities in the current versions of the two models. Some of these include:

1. Standard case size of 40mm
2. Self-winding mechanism
3. Rotating bezel
4. A scratch-resistant synthetic sapphire crystal, which gives the two watches a slimmer look
5. Triplock system providing another layer of protection to the Oyster case. It features a triple gasket system that screws down tightly onto the case tube and against the Oyster case
6. Available in 18k yellow gold, steel and Rolesor

Besides these similarities, the option of black bezel with black dial is also very popular in both these models.

How is the Rolex GMT Different from the Rolex Submariner?

Rolex created these two models to meet different professional needs. Some of the major aspects where the watch models differ from each other are explained below:

1. The Rolex Submariner features a uni-directional rotating bezel as opposed to the bi-directional bezel found in the Rolex GMT watches. The functionality of the bezels is different in the two models. The uni-directional bezel in the Rolex Submariner is designed to help a diver measure the elapsed time while diving. Before a diver gets enters the water, he needs to set the bezel so the triangle engraved on the bezel points at the current minute hand position. This will start counting the minutes while the diver descends. Similarly, by resetting the position of the triangle again, he can pace his ascent as well. Thus, by measuring the elapsed time, the bezel ensures the safety of the diver.(On the other hand, the bi-directional rotating bezel in the Rolex GMT helps the wearer to read the time in two different time zones simultaneously. Divided into two equal parts, the time 6:00 to 18:00 represents the day and the time 18:00 to 6:00 represents the night. The special 24 hour hand is used to display the 24 hour time frame on the bezel. The watch features an independent hour hand, which can be set to a different time zone without adjusting the 24 hour hand and the bezel. In addition, the “one-hour” jump feature enables the hour hand to jump one hour at a time without affecting the minute or second hand. This feature is not present in the Submariner models.

Basic Care and Maintenance of Rolex Watches

April 12th, 2022

Rolex watches are known for both their precision and elegance. Such a sterling combination of beauty and excellence may be the reason why they command such a high price. Every person who owns a Rolex treats it like a treasured possession. If you own a Rolex and want to cherish it forever, then you have to learn how to take proper care of your watch. A simple care and basic maintenance program will not only keep your Rolex in perfect functioning condition for years to come, but will provide the feel that you are wearing a brand new Rolex every time you wear your watch.

The basic care and maintenance program for Rolex watches includes the following steps:–

1. Wear Your Rolex Regularly
Regular wear and use of your Rolex will keep the watch in perfect running condition. By doing so, you can ensure a constant flow of lubricants in the movement. If not used on a regular basis, these lubricants may harden, causing friction within the movement. Eventually, this friction may damage the functioning of the movement. If you do not wear your Rolex regularly, make sure to wind it at least once a week. This will keep the watch gears moving, thus preventing the lubricants from hardening.

2. Cleaning Your Rolex
Like any other work of intricate artistry and technology, a Rolex requires occasional cleaning and upkeep. There are many places on the watch where dirt, body oils and other greasy particles accumulate, such as between the links on the bracelet, the area joining the case and the bezel, and around the Cyclops lens. On repeated use, you will see clearly such dirt particles on your Rolex. When such particles are seen, the watch will require a thorough cleaning as described below:

- Before you start cleaning, make sure the winding crown is tightly screwed onto the case.
- Since you will be using your hands to clean your watch, washing them thoroughly with soap or hand wash so you avoid transferring any dirt or grease.
- Use lukewarm water to rinse off your watch.
- Fill a bowl with lukewarm water and ammonia- free mild soap.
- Apply this soapy water all over your watch using your hands.
- Now, gently scrub the watch to clean it of all dirt particles. Your old toothbrush can be used as an ideal scrub for this purpose. During scrubbing, submerge the watch and the toothbrush into the soapy water at short intervals.
- Once you are confident that the Rolex has been cleaned, rinse the watch with lukewarm water.
- Using a clean and soft cotton cloth, gently pat the watch until dried.
- Since your cloth may not reach the links on the bracelet, you need to use a blower or hair dryer to remove the excess water from the inner surface of the links.
- To make your Rolex watch completely dry, you can also use a dry towel to remove any remaining moisture.

3. Removing Scratches from the Bracelet of Your Rolex Watch
The bracelet of your Rolex needs special care, as it is prone to scratches. This is especially true of the Oyster bracelet which features polished center links. By polishing the bracelet once every few months, you can retain the brand new look of your Rolex forever. You easily can remove the scratches from the polished center links with little effort and time expended. All you need is a good quality polishing cloth which can be picked from products designed for removing scratches from polished stainless steel and gold surfaces. Such a cloth comes soaked in a special liquid meant for polishing. These polishing cloths are inexpensive and can be used multiple times. When using the polishing cloth on the surface of your bracelet, there are several things you should keep in mind, including -

- Make sure you use the cloth only on the polished surface of your bracelet. If you use it on the non-polished surface, it will damage the brushed finish.
- One way to avoid this error is to use a Q-Tip. You can wrap the cloth around its head and comfortably restrict its movement to the polished surface.
- Do not exert too much pressure while polishing because only a moderate amount of pressure is needed.
- Avoid using circular or cross strokes while polishing. Instead, try to follow the flow of the metal. In other words, go with the grain of the surface and not against the grain.
- A minute of polishing usually is enough to remove the fine scratches that appear like hairlines. You may need to devote more time, however, if the scratches are deeper or more prominent.
- Finally, avoid polishing surfaces that have no scratches. You will end up removing a fine layer of metal from the surface by way of polishing because the surface has not suffered any indentation in the form of a scratch. Less is more.

Business Success Using Marketing Research

March 29th, 2022

Launching your product? Want to know what the market is all about now? What does the data say about the current market status? Is it a good time for your product to be launched? Will the audiences perceive your product? How different it is from other products? These questions might arise in your mind always. For that there is a solution which is called Market Research.

What is Market Research?

It is the process of assessing the market for the launch of new products with conducting a thorough research directly with the consumer. This lets the company to identify its target market and gather statistics and data from the opinions gathered from consumers regarding the product. Market Research are mostly done by the companies itself or through third parties who are experienced in the market research field. A lot of marketing strategies can be used for market research such as surveys, product testing and directly approaching the consumer groups for their opinions regarding the product.

Now the question is What is the need for Market Research?

The purpose of doing market research is to assess the market related to the product or service to gather results how the consumers will react to the product. The companies may try to find out what the consumer likes and what not and where does their product stand between these and how to make it better so that the consumer perceives it. They can remodel the product according to that and bring about changes to the actual product so that it fares successfully in the market after its launch.

How is market research done?

Market Research requires a lot of strategies and plans to be implemented to bring out fair amount of results for the company. The companies develops variety of steps with proper planning. It gathers information regarding the market and the company must analyze the data that has been collected to look after the relevant data that can be used later on to bring modifications to the product.

What is the use of Market Research results?

The company which is planning to launch its new product must conduct the market research to find out consumers views and also data regarding the product. These data helps the companies bring changes to the new products. If the company thinks that any alterations is required to bring to the product which may result in bringing success to the product right before or after the launch. To catch the consumers eyes the companies use this data and statistics to make sure the product is worth showing interest for and the consumers will be in benefit.